INTRODUCTION
Designers are saving rain forests. Fashionistas are clearing toxins from the soil. Architects are rolling back global warming. A new wave of eco-conscious activists is stimulating fresh approaches to environmental challenges. The market is their arena. Organic cotton, bamboo, and certified sustainable woods are their materials. Hybrid engines and solar power are their technologies. Stylish, high-performing products and services are their tools of change.
These innovators make it easy for us to integrate environmental awareness into our lives. They understand that while so many of us are concerned about the environment, we don't always have the time, energy, or inclination to do something about it.
We are lazy environmentalists. This is our moment.
Environmentally savvy products are now in kitchens, bathrooms, bedrooms, and living rooms. They're the new paint on your walls and the contemporary rugs on your floors. They're everything from your toothbrush to your laundry detergent to your flat-screen TV. They inform your life easily without compromise.
The Lazy Environmentalist is your hands-on guide to the best of easy, stylish green living. You can start today.