书城社科政府应对境外媒体策略研究
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第27章 附录2南京城市国际形象调查问卷(2)

17.How is the security of Nanjing during your stay here? ( monomial choice)

□superb

□good

□average

□poor

□bad

18.How is the service industry of Nanjing? ( monomial choice)

□superb

□good

□average

□poor

□bad

19.How is the city appearance of Nanjing? ( monomial choice)

□superb

□good

□average

□poor

□bad

20.How is the foreign cultural exchange of Nanjing? ( monomial choice)

□superb

□good

□average

□poor

□bad

21.What kind of work do you think Nanjing should enforce when it opens to the outside world? (multiple choice)

□close economic contact with others

□strengthening the international influence

□cultural pluralism

□outstanding urban charms

□creating the first-class livable environment superb urban comprehensive service

□frequent foreign cultural exchanges others, e.g.

22.Have you ever head of the World Historical and Cultural Cities Exposition hosted by Nanjing? ( monomial choice)

□yes

□no

23.If you take part in the World Expo Shanghai 2010, would you like to visit the Nanjing concerning the only two hours of train trip between Shanghai and Nanjing? ( monomial choice)

□Yes, I will, because I have never been to Nanjing.

□Yes, I will, because I have a good impression on Nanjing.

□It depends, and I have to consider the questions like capital and time restriction

□No, I won’t, because I have ever been to Nanjing before.

□No, because I have never heard of Nanjing.

□No, I won’t, because I have no time.

□No, I won’t, because I have to save the tourist expenditure.

24.The following are the diversified introduction on Nanjing, and which chancel have you ever contact? (multiple choice)

□books

□media advertising of urban image

□urban image promotion vedio

□city special topic webpage

□others, e.g.

□no contact

25.What the most prominent advantage of the development of modern Nanjing? ( monomial choice)

□ A good social inclusion and humanistic environment

□ A standing scientific and cultural power

□ A good backup service system which do favor the development of corporates

□ Its superiority location links Jiangsu province, Zhejiang province and Shanghai city

□ Others, e.g.

26.Compared with other similar urbans, such as Hangzhou, Qingdao and Dalian, how is the reputation of Nanjing? ( monomial choice)

□ It outruns these urbans with better economic social and cultural development.

□ They are almost the same, as some aspects are better while as some are worse.

□ It inferiors to these urbans.

27.Why do you draw the above conclusion? (multiple choice)

□ urban development policies and the gap among different assesement

□ It is rare to see the Nanjing promotion advertisement in home and abroad media and it is poor about knowledge about Nanjing.

□ It is only my personal judgment as I have been to these cities.

□ There are fewer famous city business cards such as distinguished corporate, celebrities, scenic spots.

□ More political news concerning Nanjing such as communication between Nanjing and Taiwan province, Nanjing Massacre and etc, thus its historical position overshadows its present economic development advantages.

28.What’s opinion upon the opening to the outside world of Nanjing?

□ It is pretty good generally with more opening measures have taken.

□ More aliens in Nanjing with more social involvement.

□ A sound open-oriented economic development.

□ More foreign cultural exchanges.

□ Fair foreign language information resource media.

□ Fair city slogans in foreign languages and poor global environment.

CUCN research team

Dec 1st, 2008